How to Succeed with a Marketing Budget of $0
It sounds too good to be true, and yet many companies pull it off. How? By thinking differently about who does the marketing.
Jason Feifer and Brittant Shoot
His fortunes are considerably different now. When he spoke to Entrepreneur one day in early April, The Dingman Group—now a five-person outfit in Newport Beach, Calif.—was in the middle of relocating 115 athletes, coaches, personnel and entertainers, plus opening offices in Denver and London. He has much to be proud of, but here’s one of his biggest sources of pride: “When it comes to PR and advertising, we’ve never paid for anything, ever,” he says. “I dig my heels into that. I really enjoy being able to tell people that.”
So, yes, Dingman is one of those people. When one entrepreneur says, …